New semester has started! It's gonna be very busy day with sewing class, part-time and evening class but I wanna focus on study more this semester! I've got a new case study about Euro Disney for Global Marketing class. What factors contributed to EuroDisney’s poor performance during its first year of operation? What factors contributed to Hong Kong Disney’s poor performance during its first year? EuroDisney the approaching European recession at the end of the 1980s World’s Fair in Seville and the 1992 Olympics in Barcelona local theme park nearby (Astérix) weather (cold, rain) hostility among local french against american icon (imperialism) Gulf War in 1991 which curbed vacation travel high interest rates and the devaluation of several currencies against the franc. transatlantic airfare competition made it cheaper to go Disney in Orlando than Paris currency movement affected negatively hostility against american imperialism 9/11 slump in truism strikes in France pan-Eur
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