Happy capitalisim - CSV (Creating Shared Value)
To tackle against food shortage problem in the future (UN estimates population will increases to 9 billion by 2050), it launched "Farmer Connect" project to ensure secure supply of good quality materials by providing technical know-how including lean management to boost productivity and measures against crop diseases.
Since farmers in Madagascari n Africa can not read well, booklets with a lot of illustration are provided. For farmers Indonesian, which has a high education level, thick books that describe measures for each disease in detail.
"Developing country unit"
reduce the price of medicines to 25% of those sold in UK
use 20% of profits to aid constructing healthcare infrastructure
=good investment in the long run
use $6 million to train health care workers
provide mobile phone service to check if drugs are counterfeit or not
cooperate with vodafone to send message to urge mother to get vaccination to their kids
provide digital connectivity in rural areas
the Amazon Connection program
Participation to management and ensuring of transparency are the keys to motivate employees and increase productivity. Profits are passed on to its employees, who spend their money in their community.
non-listed company that allow its employees to hold company share as shareholder
everyone gets fair share of the company's profit
democratization of management
in-house election every 3 years to choose board of trustees
top exectives' salary is almost 75 times of that of average general staff salary
bonus is paid to everyone equally
since its employees are owners, know-how won't leak outside
plan trip to China or South Africa, dance party
decided to pay 25% of profits as bonus
decentralized capitalism
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