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Gucci, producing in one's country is culture

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Gucci CEO  Patrizio di Marco  tries to invest in Italy instead of transferring its factories to China, where labor cost is 1/10th, to maintain Italian artisan, traditional craftsmanship. If you transfer your factories to China, you can produce at much low cost, but Italy will lose 45000 of jobs and craftsmanship.  This movement can also be seen in the U.S where they tries to get its manufacturing bases back to the U.S.  M&A has been popular among   luxury brand industry since Lihman brother's collapse in 2008. Conglomerate company can benefit from large-scale operation to fight against fast fashion industry.  In order to gain loyalty from customers, salesperson much give impressive experience. Gucci must provide something beyond fashion. That is, its social responsibility activities.  As a successful company, it tries to return benefits back to society, engaging in charity activities, helping UNICEF to promote educati...
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Daikin case study

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Japanese tea ceremony

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Today I studied how to explain following Japanese tea ceremony equipment. Chasaji is a tea scoop made of bamboo. They are used to scoop tea from the tea caddy into the tea bowl.  Chasen is a tea whisk   carved from a single piece of bamboo. It is  used to mix the powdered tea with the hot water.  Chawan is a t ea bowl . It is turned 2  times before drinking to appreciate the beauty of tea bowl from every perspective and also as a sign of modesty not drink from the side of most beautiful front of bowl. Dango  is a Japanese dumpling and sweets made from mochiko (rice flour). Natsume is a  tea caddy . The small lidded container in which the powdered tea is placed for use in the tea-making procedure. Nodategasa is  a umbrella made of paper and bamboo for out-door tea ceremony.　They  are distinguished from western umbrellas by their large number of ribs and their straight rather than rounded shape. ...
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